2023 Recruitment Strategy Examples

Recruiting new talent is essential for any organization’s continued growth and success. After all, a company with no employees is just a trademark on a piece of paper. However, consistently finding new talent is a challenge. It’s a time-consuming process that demands careful planning and skillful execution. Attracting the best candidates requires companies to develop effective and innovative ways to recruit while aligning with business goals. That’s why we’re taking the time today to explore some recruitment strategy examples that can help your organization attract and hire the best talent on the market.

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There are many different approaches available to the modern recruiter from the tried and tested traditional methods such as job postings, referrals, and live interviews to more modern approaches such as social media-conscious recruiting and employer branding.

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It’s easy to become overwhelmed. However, it only takes a strong planning phase that considers what strategy is best for your organization’s unique needs. Just remember that the most effective recruitment strategies are flexible and adaptable to respond to the ever-changing labor market and your organization’s evolving needs.

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Whatever strategy you use for your organization, be sure to utilize meaningful recruitment metrics. This data allows you to analyze your strategy and optimize it to its full potential. Be mindful of factors such as time-to-hire and candidate experience. This will help you identify potential areas for improvement throughout the recruitment cycle and improve your chances of hiring the best talent.

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An innovative recruitment strategy can be what stands between you and keeping the best talent from going to your competitors. And exactly what we’re going to help you build.

Recruitment Strategy Plan

Now that we’ve established the importance of an effective recruitment strategy, the next step we need to cover is making your recruitment strategy plan. This plan will outline the specific phases of your recruitment strategy, detailing how it will identify, attract and hire the right talent. Think of it as your recruitment roadmap that makes team collaboration between recruiters and relevant stakeholders easy and working towards the same goals.

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Here are some qualities of the best recruitment strategies:

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1. Skills Gap Analysis and Planning - The first step of every strong recruitment strategy begins with planning. As we established, your recruitment strategy plan is your roadmap for the entire process – you’ll get lost without it. However, this stage should also include a skills gap analysis to determine exactly what skills and qualifications you’re looking for in a new hire and how those will relate to the role’s key functions.
   
   
2. Effective Sourcing - Once you know what your ideal candidate looks like, determine what are the best channels to reach them. Sourcing candidates includes job boards, social media, employee referrals, and more. Each has its own merits and should be weighed carefully. Your recruitment plan should outline the specific channels you’ll be using throughout the process.
   
   
3. Efficient Screening - Screening takes up most of recruiters’ time. According to Yello, recruiters report spending as much as three-quarters of the entire process at this phase. As such, it’s your biggest opportunity to drive efficiency. Employ modern tools like on-demand phone interviews to screen candidates quickly without sacrificing quality.
   
   

A well-developed recruitment strategy plan takes these key areas into account to ensure that the entire process is focused and effective. What’s more, it’ll help you attract the best talent on the market, build your employer brand, and drive the ultimate success of your organization.  

Recruitment Strategies Examples

Now, let’s get to the fun part: learning the recruitment strategies to attract and retain talent.

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Recruitment, as we know it today, has been around since around the start of the rise of the internet. In that time, recruiters across industries have learned effective strategies to reach the best talent, even if the methodology has changed some.

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Here are some recruitment strategies that you need to know:

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1. Social Media Recruiting - Dismissed as a passing fad a couple of decades ago, social media has become an integral facet of everyday life. It allows individuals and organizations alike to reach a massive audience and make connections. And that makes it an amazing tool for recruiters.
   
   Sharing job postings with your social network not only gets your open role out there, it encourages conversations. Even if those that see your posting aren’t interested in the position, chances are they know someone who is. They’ll share it, and there you have a new candidate in the pipeline.
   
   
2. Candidate-centric Recruitment - A recent development of the last few years is a shift to focusing on the candidate experience in the recruitment process. As a result of the combined forces of the pandemic and the subsequent Great Resignation, we see a job market full of potential candidates that expect more from their employers.

To this end, your recruitment process needs to respect the candidate's time and be designed with accessibility in mind.

3. Employee Referral Programs - One of the best sources of new employees is the ones you already have. It is common for employees to know others in their profession from past workplaces or similar places. What’s more, your current employees understand your organization’s needs. That means an employee referral program allows you to tap these social networks for qualified candidates.
   
   
4. Past Applicants - Many organizations have a wealth of data right under their noses – their past applicants. These are individuals who have already expressed interest in working for your organization in the past. Keeping contact and reaching out to them to apply to new positions gives them another opportunity to be placed in a position more suited to their skill set.

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Creative Recruitment Strategies

In today’s competitive job market, traditional methods aren’t always enough to reach the top talent out there. You need innovative ways to attract talent to stand out from your competitors and reach the right candidates.

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So, here are some more creative recruitment strategies to consider when the standard fare isn’t cutting it.

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1. Job Shadowing - Allowing candidates an opportunity to follow a current employee during their day-to-day duties is an excellent way to show exactly what they can expect from you as an employer. Candidates get to experience company culture, meet potential team members, and really get a feel for what the position entails.
   
   
2. Community Outreach - Being active in your local community can help you engage candidates that might not have otherwise applied to your organization. Consider sponsoring local causes and events, and build relationships with educational institutions. This will help foster a positive reputation in the community and build your brand awareness in the process.
   
   
3. Virtual Job Fairs - The pandemic is gone, but remote work is here to stay. Virtual job fairs have become remarkably popular to connect with these candidates. These events allow you to showcase your organization and job openings while interacting with potential candidates in real time.
   
   

The only limit to the creative ways you can recruit employees is imagination – and sometimes logistics. Either way, thinking outside the box can produce meaningful results. Don’t be afraid to experiment with your recruitment process to find what works for your organization’s unique needs.

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And if you do find that magic formula to a healthy candidate pipeline, consider Qualifi’s on-demand phone interview platform to make screening all those eager candidates a breeze.

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