Jeremy Passamonte, the National Director of Talent Acquisition at Cellular Sales, plays a pivotal role within Cellular Sales. With over 17 years of experience being at the company, he oversees talent acquisition strategies and processes, aiming to attract and retain top talent while ensuring a smooth recruitment experience.
The Challenge
Cellular Sales faced several challenges in its hiring process, including:
- High Turnover: Being in the retail sector, they experience a high turnover rate typical for the industry, leading to constant recruiting needs.
- Unique Job Roles: Their high-volume roles are a unique blend of retail and sales functions, requiring individuals with both retail and sales expertise, which can be challenging to find.
- Poor Technology Engagement: Previous attempts at using one-way video interviews were met with low completion rates and technological issues, prompting the need for a more user-friendly solution. They were encountering issues such as candidates being required to have a specific operating system—something that didn’t feel reasonable or efficient for the Cellular Sales team. “Those kinds of things were frustrating, so I needed it to be simplified,” Jeremy noted.
- Slow Time to Hire: Their hiring process, including onboarding through a temporary agency and subsequent training, can be lengthy, leading to delays in filling positions and impacting candidate experience.
The Solution and Results
Cellular Sales integrated Qualifi into its hiring process to address some of these challenges and help streamline their hiring process. This resulted in:
- Improved Candidate Engagement: Candidates responded overwhelmingly positively to the unique screening process (in fact, less than 1% of feedback was negative!), leading to increased completion rates and favorable feedback.
- Reduction in Technology Issues: Qualifi's user-friendly interface minimized the technology-related issues like they experienced with their previous platform, ensuring a smoother candidate experience.
- Addressing Biases: Qualifi helped Jeremy realize that candidates may not be completing one-way video interviews due to fear of discrimination. “Some candidates weren’t completing it because they’re like, ‘No, I don’t want you to see me yet. I want you to hear me or talk to me first.’” He explained how it wasn’t the original intent for why he chose Qualifi, but has since come to see that it’s “a big plus.”
- Time Savings: Qualifi significantly reduced the time spent on screening and interviewing candidates, resulting in a more efficient recruitment process and faster time-to-hire. Jeremy confirmed, “There’s been a huge time savings, which is great.” Additionally, Cellular Sales prides themselves on providing a premier customer service experience, which was important to them in choosing Qualifi as the vendor to work with. He noted, “If we need something, we can reach somebody and get resolutions. And that was important to me.”
Conclusion
To enhance their hiring process, Cellular Sales partnered with Qualifi to address their challenges. With a focus on improving candidate engagement and streamlining the top-of-funnel screening process, they implemented Qualifi for audio screening, which helped provide a more convenient and accessible experience for candidates, eliminating the need for additional logins, minimizing technological barriers, and helping to mitigate bias.
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